In this lesson, students will explore the concept of target audiences for products, focusing on how to identify and cater to specific groups’ needs. They will learn the difference between mass and niche audiences, using examples like McDonald’s Happy Meal advertisements to illustrate how marketing strategies are tailored to different demographics. The practical component will involve students organizing a product line display and targeting a defined audience, enhancing their understanding of marketing and audience engagement. Through this process, students will gain insights into product development and the importance of customer feedback.