In today’s lesson, we discussed the factors influencing consumer choices when purchasing products and services, focusing on the importance of making sustainable purchases while sticking to our budgets. We explored five main factors: personal, social, economic, psychological, and environmental influences. Personal factors vary by individual preferences and life stages, while social factors pertain to the influence of friends, family, culture, and social class on purchasing decisions. We emphasize the need for consumers to critically evaluate the information they receive to make informed choices.